Perhaps not like a beer, but what about a designer brand? Make the Council of
Like Chanel, the Council needs to stand out among other similar brands. Although there are other well known European brands – Louis Vuitton, Dolce & Gabana, etc – the double crossed C’s of Chanel are identifiable and distinct. Those who are not in tune with fashion may not know the particular style of Chanel, but even so, they recognize Chanel to be a separate entity. Similarly, the Council’s brand must stand apart from the European Union, the OSCE, and other European institutions. Not everyone knows that Chanel is French, but it is certainly European and certainly a very classy brand. That’s enough for it to sell its image abroad and similarly, the Council should sell its name to the US, Russia, and the rest of the world.
The difficulty arises when the brand must sell in
This is all a general concept for a brand the functions the brand should carry out. It does not go into much detail about how to make these things happen, and honestly, I’m not sure how PR does that. But as an overview for the goals of the brand, I think it would be best for it to be legitimate and esteemed as well as classy and attractive, like Chanel has accomplished.